Build Your Book

Updated: Sep 15, 2020

About the author:

LeeAnn Miley is a salon owner based in Hastings, Nebraska, and the President and Executive Director of The Sovereign Stylist. Her personal experiences led her to advocate and educate stylists on proper worker classification. LeeAnn’s blogs are typically focused on tax compliance, worker classification, and general business practices. LeeAnn believes that laws and business are powerful entities when one has knowledge of them and has dedicated herself to spreading such knowledge to the industry she loves.

In order for your salon business to be successful, it takes a revolving door of clientele. A lot of stylists rely on social media and some rely on referrals, but eventually the door slows down. So where do you go from here? I've compiled a list of unique ideas to build your book.

Radio- Take 10 $15 gift certificates to your local radio station. Have them use them as “give-a-ways.” Free advertisement plus new clients!

Hashtag- Hashtags are a great way for potential clients to “stumble” across you on social media. Use area schools, colleges, local events, places, big corporate businesses, the possibilities are endless.

Lady Balls- Leave your business card in the box color isle at your local Walmart!

Get your business on the web- Invest in a website, Facebook page, Twitter & Instagram accounts. They don’t have to be fancy to start with, just functional with all your business contact information.

FaceBook Groups- You can search for keywords in local FB buy/sell/trade groups like; hairstylist, color & dye.

Re-book- EVERY client should leave with their next appointment already scheduled. Don’t ask them when they would like to re-book; tell them their next appointment is such & such date, here are the times you have available.

Ask for Referrals- Don’t be afraid to ask your clients for referrals. Mention your referral program.

Google- Check your Google business account, upload photos of your work & your salon, edit keywords to match your location & specialty services. This is FREE & there’s even an app!

Go LIVE- Do a LIVE reveal of your salon introducing you as the know-it all in your area when it comes to the beauty world. Ask people to LIKE your business page, share the LIVE (especially in groups), & have people tag 3 friends who deserve the best stylist!

Go LIVE Again- Host weekly LIVE chats showcasing your work, show how to use various tools, even have guest interviews. The more you become known, the more clients you will attract.

Client Classes- Host themed classes in your salon outside business hours. Invite dads to come in with their daughters, teach simple braiding & easy to-do do’s.

3 Cards Every Day- Hand out 3 business cards, outside of the salon, EVERY day & you’ll gain at least 3 new clients a month. Think grocery store, doctor’s office, your kids’ teacher.