Navigating Facebook and Dodging the Algorithm

Updated: Jul 9

About the author:

Codie Henry is a former stylist based in Arizona and the Vice President of The Sovereign Stylist. Having finished his bachelor's degree in public relations, he is working in the field of public relations. Codie’s blogs are typically focused on legal issues, marketing, and public relations topics. Codie believes that knowledge and language is the strongest weapon one can wield and that people always strive to be lifelong learners.

Facebook is an interesting beast in terms of demographics. While statistically, it looks great to market to 13-35-year-olds, it's actually a bit of a lie.


The average age of Facebook users is 40 years old. Why does it not fit the numbers? Well, the younger generations have moved to Instagram, Twitter, YouTube, and TikTok. The numbers detail the age range of accounts and not activity.


*Takes a deep breath*

Essentially, Generation Z (those born in and after 1996) have decided that Facebook is for old people. For the most part, if you can remember Myspace, yo